In the Quiet, It Bloomed: The Story Behind Wren & Wildbloom
I never meant to start a soap studio.
Like many beginnings, this one crept in quietly, in the edges of the day, between motherhood and meltdowns, in the soft chaos of our neurodivergent household. It arrived not as a grand idea, but as a need. A need for gentleness. For simplicity. For something I could hold in my hands when everything else felt too loud.
I’m a mother of two brilliant, wildly unique children. Both are neurodivergent, just like me, and our home, though full of love, has never been quiet. It pulses with movement, emotion, and overwhelm. Big feelings live here, sensitive skin, too. The kind that flares up at a whisper of fragrance or fuss. The kind that makes you read every label twice.
Finding body care that was both effective and gentle felt impossible. So, like many mothers before me, I began making it myself in stolen pockets of time, usually late at night, when the house had finally exhaled. What started as a few humble bars of soap grew into something deeper: a ritual, a refuge, a way to care for not just my children, but myself.
That’s when Wren & Wildbloom began to take shape.
A Name with Roots and Wings
Choosing a name for something that feels like an extension of your soul is not easy. But Wren & Wildbloom felt like it had always been waiting for me.
The wren is small but strong, a bird often overlooked, but one that sings boldly despite its size. In the wild, wrens are known for their fierce devotion to home and family. They build elaborate nests, defend their space with surprising courage, and nurture their young with tireless instinct. To me, the wren is the mother-bird spirit, humble, determined, and full of heart. A symbol of softness paired with resilience. The quiet strength of those who keep going. The fierce love of caregiving. The beauty of being tender in a world that demands toughness.
Wildbloom came from the messy, magical becoming we’re all in, the unfolding of self, even when it’s not graceful. It’s about blooming wildly, imperfectly, and in your own time. No deadlines. No need to be anything other than what you already are.
Together, Wren & Wildbloom is a reminder that you can be both soft and strong, messy and radiant, overwhelmed and whole.
Why Soap?
Soap is deceptively simple.
It’s something we use every day, often without thought. But when made with intention, it becomes a ritual, a sensory pause, a grounding act. It invites you to come back into your body, even if just for a moment. And in a world where many of us live in our heads, that’s no small thing.
For me, soap-making became a way to create small offerings of care. Some formulas are plant-based or animal fat-based, others are infused with clays, herbs, or essential oils, each one made in small batches with heart in every step. What matters to me isn’t perfection or purity. It’s what feels good, what works, what nourishes.
Because that’s the whole point of Wren & Wildbloom: to create gentle, grounding care for all skin, and all seasons of life.
What We Stand For
This brand isn’t about chasing flawless skin or curated wellness. It’s about real life, messy, sensory, beautiful life. It’s about parenting while overstimulated. Crying in the car. Finding tiny moments of peace in the swirl of it all.
It’s about creating small rituals of calm, a warm bar of soap, a grounding scent, or a bath you didn’t have time for but took anyway. These aren’t luxuries, they’re necessities, especially for those of us who feel too much, sense too much, or carry more than most people see.
We make products for tender people in a wild world. For those who need a place to soften, even for a minute. For those with sensitive skin, sensitive nervous systems, or sensitive hearts.
And we do it slowly, in small batches, with care in every step. No rushing, No harshness, Just nourishment.
A Sanctuary, Not Just Skincare
I think of Wren & Wildbloom as more than a shop.
It’s a sanctuary, a place where you are allowed to be tired. To not bloom all at once, but to feel held.
Every label, every scent, every bar is an invitation:
Surrender. Breathe. Be.
It’s the rhythm that carries through my making, my mothering, my living. And it’s the rhythm I hope reaches you, through your skin and into your bones.
Because you deserve care that sees you. That understands your overwhelm. That gives you space to simply exist.
Thank You for Being Here
If you’ve found your way here, I want you to know this:
You’re not alone. You’re not too much. You don’t have to do it all.
Whether you’re a parent, a maker, a sensitive soul, or just someone in need of a quiet pause, Wren & Wildbloom was made for you.
We’re growing slowly, rooted in intention. And I’m so grateful to be walking this path with you.
From my kitchen table to your hands.
Welcome home.
With warmth and wildness,
Kimberly
Founder, Maker, Mama
Wren & Wildbloom